
Research
From Museums to Malls: European Scavenger Hunt Case Studies
Universities, museums, and retailers across Europe are deploying gamified treasure hunts to boost engagement. Here's what we learned from the case studies.
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Universities, museums, and retailers across Europe are deploying gamified treasure hunts to boost engagement. Here's what we learned from the case studies.

7 million French visitors per day. Footfall up 0.6% in 2025. Klépierre at 97% occupancy. The death-of-malls narrative is wrong.