Trezio Featured in The Moodie Davitt Report
The Moodie Davitt Report, the leading global travel retail publication, featured our vision for transforming cruise ship retail through AR-powered treasure hunts.
We're excited to share that Trezio has been featured in The Moodie Davitt Report, the leading global publication covering the travel retail and duty-free industry.
The article, "Gamification at Sea: The Missing Link Between Passenger Engagement and Onboard Retail Revenue", was written by our Co-Founder Philippe Ringlet and outlines our vision for transforming how cruise lines think about onboard retail activation.
What Is The Moodie Davitt Report?
For those outside the travel retail world, The Moodie Davitt Report is the definitive source of business intelligence for the global duty-free and travel retail sector. Founded in 2002 by Martin Moodie, the publication has become indispensable reading for cruise lines and ferry operators, airport retailers and concessionaires, duty-free operators worldwide, global brands active in travel retail channels, and industry executives, investors, and analysts.
The publication reaches over 20,000 newsletter subscribers and generates more than one million page views monthly. It also organises key industry events including The Trinity Forum and the Airport Food & Beverage (FAB) Conference & Awards.
In short: if you work in travel retail, you read The Moodie Davitt Report.
Why This Feature Matters
Being featured in The Moodie Davitt Report places Trezio directly in front of the decision-makers who run cruise retail operations globally. The timing is intentional: the feature coincides with Seatrade Cruise Global 2026 in Miami (13–16 April), the premier annual gathering of the cruise industry worldwide.
The Moodie Davitt Report is co-organising The Retail Days, a series of conference sessions dedicated to retail at sea, as part of Seatrade. Our feature positions Trezio as part of this conversation at exactly the right moment.
The Core Insight: Engagement Without Conversion
The article addresses a fundamental challenge facing cruise operators: they've invested heavily in digital infrastructure (mobile apps, connected wristbands, AR activations, interactive game shows) but struggle to translate that engagement into retail revenue.
As Philippe writes in the piece:
"On a modern cruise ship, sea days represent the highest concentration of free time, and therefore the highest potential for onboard spending. Yet that potential remains structurally underutilised. Passengers browse. They walk past stores. They rarely convert."
Traditional retail activation relies on static promotions, window displays, and crew interaction. What it lacks is motion: a reason to walk through the door. Trezio provides that reason through narrative.
How Trezio Works at Sea
The article introduces our inaugural deployment scenario: The Nefertari Award. Passengers enter an Ancient Egypt narrative universe, guided by the avatar of Queen Nefertari, searching for 33 lost keys hidden across the ship.
Each hunt anchors challenges to partner retail locations. Near a store, players receive geo-triggered offers. Complete the hunt, and partner boutiques unlock exclusive reward vouchers, turning the end of the game into the beginning of a purchase.
The result: increased qualified retail traffic, longer dwell time in retail zones, and impulse purchases that wouldn't have happened otherwise.
A Platform, Not a Promotion
What distinguishes Trezio from a one-off entertainment activation is its architecture. Each completed hunt generates data: passenger movement, time spent near retail zones, response to geo-triggered offers. Aggregated, these data points feed directly into a cruise line's analytics dashboard.
As Philippe puts it: "It is, in effect, a yield management tool for onboard retail space."
What's Next
The article closes with a clear message:
"The future of onboard retail is active, not passive. By transforming passengers' idle time into an interactive commercial journey, we are redefining what conversion means at sea."
The first cruise operator to scale this model across their fleet will secure a structural competitive advantage that is difficult to replicate quickly. The conversation starts with a pilot on a single ship. The fleet follows.