TREZIO is a smartphone-based treasure hunt that turns sea days into peak commercial moments. Passengers follow narrative-driven challenges through retail zones, unlocking rewards that drive measurable onboard spending.


TREZIO is a narrative 3D/AR treasure hunt deployed on passengers' own smartphones. The mechanic is straightforward, but the commercial shift it triggers is significant.
Players follow a storyline through the ship. Near a store, geo-triggered offers drive them through the door.
Hunts unlock reward vouchers redeemable at partner boutiques. Players stay longer in retail zones and make impulse purchases.
Each hunt generates data: passenger movement, time near retail zones, response to offers. Aggregated into actionable commercial insights.
Three core events per week create a structured rhythm of engagement that drives retail activation throughout the voyage. Content refreshes automatically each sailing.

Open to all passengers. Eight challenges per hunt, 45-60 minutes each. AR activations, retail discovery, and 3D puzzles.
Reserved for top leaderboard players. Concluded with an awards ceremony designed as a shareable, Instagrammable moment.
Between hunts, players explore an immersive 3D world. Themes align with itineraries. Cross-ship leaderboards create fleet-wide competition.
A virtuous ecosystem that benefits all stakeholders onboard
The passenger experience: Passengers get a free, immersive experience that transforms idle sea days into memorable adventures. Social sharing and leaderboards create organic word-of-mouth across sailings.
Everything you need to activate onboard retail through gameplay.
No heavy IT integration. TREZIO deploys on passengers' own smartphones, independent of your existing infrastructure.
Start with a pilot on a single ship. Measure for one sailing season. Scale across your fleet or exit, no lock-in.
The conversation starts with a pilot. The fleet follows.