Onboard Retail Activation

Transforming Passengers' Idle Time into Onboard Retail Revenue.

TREZIO is a smartphone-based treasure hunt that turns sea days into peak commercial moments. Passengers follow narrative-driven challenges through retail zones, unlocking rewards that drive measurable onboard spending.

Explore a Pilot Deployment
Luxury cruise ship with onboard entertainment
100%Sea Day Coverage
+35%Retail Revenue Uplift
60minAvg. Session Time
FleetScalable Across Ships
Trezio treasure hunt running on a cruise ship

What TREZIO Does on a Ship

TREZIO is a narrative 3D/AR treasure hunt deployed on passengers' own smartphones. The mechanic is straightforward, but the commercial shift it triggers is significant.

Guide Passengers to Partner Stores

Players follow a storyline through the ship. Near a store, geo-triggered offers drive them through the door.

Geo-TargetingRetail ZonesNarrative-Driven

Turn Gameplay Into Purchases

Hunts unlock reward vouchers redeemable at partner boutiques. Players stay longer in retail zones and make impulse purchases.

Voucher SystemImpulse PurchasesDwell Time

Behavioral Data for Retail Zones

Each hunt generates data: passenger movement, time near retail zones, response to offers. Aggregated into actionable commercial insights.

Movement DataOffer ResponseRetail Analytics

Weekly Structure

Three core events per week create a structured rhythm of engagement that drives retail activation throughout the voyage. Content refreshes automatically each sailing.

Trezio leaderboard and map screens on cruise ship

2 Standard Hunts Per Week

Open to all passengers. Eight challenges per hunt, 45-60 minutes each. AR activations, retail discovery, and 3D puzzles.

45-60 MinAll PassengersAR + 3D

1 Premium Final Event

Reserved for top leaderboard players. Concluded with an awards ceremony designed as a shareable, Instagrammable moment.

Top PlayersAwards CeremonySocial Sharing

Continuous 3D Narrative

Between hunts, players explore an immersive 3D world. Themes align with itineraries. Cross-ship leaderboards create fleet-wide competition.

3D WorldItinerary ThemesCross-Ship

Win-Win-Win Model

A virtuous ecosystem that benefits all stakeholders onboard

For Onboard Retail Partners

  • Qualified foot traffic driven directly to their store
  • Voucher-based conversion with measurable redemption rates
  • Longer dwell time in retail zones and impulse purchases
  • Passenger behavioral data for merchandising decisions
Retail partners see direct ROI from day one

For Your Cruise Line

  • Sea days become peak commercial moments, not idle time
  • Cross-ship leaderboard creates fleet-wide network effect
  • Unique differentiator vs. competing cruise lines
Entertainment drives retail, bar, spa, and excursion revenue

The passenger experience: Passengers get a free, immersive experience that transforms idle sea days into memorable adventures. Social sharing and leaderboards create organic word-of-mouth across sailings.

Full Solution. Fleet-Ready.

Everything you need to activate onboard retail through gameplay.

Experiences & Technology

Weekly treasure hunts with rotating content per sailing
Proprietary AR/3D technology built over 12+ months
Cross-ship leaderboards creating fleet-wide competition
Premium final events with awards ceremonies
Mobile apps ready (iOS & Android), no download required via web app

Analytics & Tools

Passenger movement and behavioral data dashboard
Retail zone performance and dwell time analytics
Crew training & onboard technical support
White label option for full brand integration

Competitive Advantage

First-mover advantage: difficult to replicate quickly
Sea days become peak commercial moments, not idle time
Entertainment and retail unified into a single revenue engine

Expected Results

+35%
Retail revenue uplift
Measurable increase from game-driven retail traffic
60min
Average session time
Players actively engaged per hunt session
3x
Retail zone dwell time
Compared to standard passenger browsing patterns
360°
Passenger analytics
Behavioral data, movement patterns, offer response rates

8 Weeks to Pilot Launch

No heavy IT integration. TREZIO deploys on passengers' own smartphones, independent of your existing infrastructure.

1
Kickoff & Briefing
Week 1-2
2
Content & Ship Mapping
Week 3-5
3
Install & Test
Week 6-7
4
Pilot Launch
Week 8

What We Handle vs. What You Provide

TREZIO handles
Full app & 3D/AR content production
Ship mapping and experience design
Retail partner onboarding & voucher setup
Analytics dashboard & ongoing support
Content rotation per sailing
You provide
→Onboard retail partner coordination
→Crew briefing and internal communication
→Operational access for experience setup

Ready to Activate Your Fleet?

Start with a pilot on a single ship. Measure for one sailing season. Scale across your fleet or exit, no lock-in.

The conversation starts with a pilot. The fleet follows.